About Us
We are Watershed Pty Ltd and we are your preferred Wireless Application Service Provider on the communication platform.
"Just Type it, We'll Send it.
Vision
Positioning and dedicating ourselves to increasing your direct interaction with your target market, be it for social, education or commercial purposes.
With more and more businesses using email marketing, paid social and other search engine marketing to promote themselves, it’s getting harder to stand out amongst all that noise.
One way both huge companies and small businesses are managing to do just that is to take advantage of an often forgotten channel – Business Text Messaging, currently the most attractive (and cost-effective) method.
Text SMS have a 98% open rate and people reply within 90 seconds on average. SMS are one of the most effective platform to market your business (big and small) or your organization/school’s activities as well as PR campaigns, etc.
5 important SMS strategies for YOUR business:
If you’ve been looking for inexpensive ways to market your business with SMS marketing, give these five strategies a try.
1. Flash discounts
There’s nothing better than getting an alert on your phone and finding out that you just got a text message with a discount code out of the blue. Use this to stimulate target market to prefer your service or product by simply making them feel important and fortunate to have been selected for your discount special.
2. Appointment reminders
If you own a salon, spa or any other type of business where customers make appointments SMS is the way to go.
The mistake that a lot of businesses make, and you might be too, is relying on sending out email appointment reminders. But there are some key issues with that:
Start getting your customers to opt-in to receive mobile appointment reminders and you’ll notice that the number of missed appointments you get will start to drop.
3. Do a weekly tip
This strategy combines SMS marketing and content marketing. Content marketing is an inbound technique that focuses on providing your audience with free value to get them to know like and trust you. After providing your audience with so much value, they’ll be more likely to choose your services over a competitor. This is ideal for people in the medical and related fields.
You can start sending out a weekly tip via text message to people who have opted in. The tip should be something that’s related to your industry and is helpful. Remember, keep the tips short and brief (160 characters or less). Example, if you’re a dentist one of your weekly tips might be “Eat an orange today to get your Vitamin C in. Vitamin C helps prevent gum disease!”
4. Short Codes Competition
People just have to text a word or phrase to a short code, and then they’re entered for a chance to win a prize. This helps you build your subscriber list, and engages with your target customer. Example: SMS name Colbert to…..and stand a chance to Win CD hamper.
Short Codes SMS competitions are great because they’re very quick to enter and people can enter from virtually anywhere, just by sending out a text. This is a platform to popularise your brand as people with all types of phones are able to participate as long as they have airtime in their phones.
5. Offer in-store deals
Let’s assume you run a brick business, use SMS marketing as a tool to get people in the doors. Send out a message along the lines of “Get 10% off your meal when you show your waiter this text!” Tire Black Lion Tires with Punda Maria Bricks – get discount when you show SMS to the other shop.
This will help get return customers coming in, and it’s also a good indicator of how active and engaged the people currently subscribed to your mobile list are.
If nobody is coming in to claim the deals; that’s a sign that you need to do more to kick your list into high gear. If you notice that multiple people are claiming the deal, then you know you’re on the right track.
